Valid Clicks
A valid click starts from a real board impression, passes signature and rate checks, and is not a known bot or duplicate within the rolling deduplication window.
Clicks you can actually reason about.
We count measured outbound visits, not every automated request that touches a link.
eCPC
Effective cost per valid click equals the selected period spend divided by the selected period valid clicks. With zero valid clicks, we show a dash instead of inventing a value.
Data can update
Click validation can take up to 15 minutes. If invalid traffic is discovered later, the public metric may be corrected and the adjustment is logged.